Bringing bicycle lovers together

Not only is Bike-O-Rama a place to shop, the event also brings together those who support cycling. Passionate volunteers from the following bicycle advocacy groups, rides and organizations will be at Bike-o-Rama 2026. 

Get on this list! Email [email protected] with a few paraphraphs, link and logo.

Riders4Race Amity

Riders4Race Amity is a biking initiative dedicated to fostering racial healing and unity. Last year, ten Wisconsin youth cyclists journeyed from Madison, WI to Montgomery, AL visiting historical sites and engaging in Restorative Justice Circles along the way. In June 2026, ten youth riders will travel the historic Freedom Riders route from Washington DC to Jackson, Mississippi carrying the message of equality, friendship and service. Through community engagement and meaningful conversations, Riders4Race Amity strives to build bridges across racial divide and inspire lasting change. (updated on 2/28/2026)

The Scenic Shore 150 Bike Tour

The Scenic Shore 150 is a two-day, 150-mile July ride supporting The Leukemia & Lymphoma Society. Up to 1,500 cyclists tackle 75 miles per day with fully stocked rest stops, meals, beverages and evening hospitality. Riders can camp in Manitowoc or stay in nearby hotels with shuttle service.

The experience features frequent rest stops, mid-day meals and celebratory gatherings each evening, delivering a premier supported ride along Wisconsin's shoreline.

Vilas Area Walking & Biking Coalition

The Vilas County area in Wisconsin's Northwoods offers a lot to bike riders and walkers, and it could offer even more. The Coalition aims to bring together those who have developed trails in all parts of the Vilas area, those who put on the 5 organized rides in the area, and those in agencies like the county Health Department, the area's schools, and county and town government who can help make this happen.

VAWBC has several core purposes: publicizing the existing biking and walking trails in the area, enhancing safety for bike riders and walkers everywhere in the area, promoting multi-generational outreach, maximizing the economic benefits of biking and walking for Vilas area businesses and community members, and advocating for county & community planning to promote more biking and walking opportunities.

Vilas area trails include:

Organized rides

Each summer the area features 5 organized rides:

Bike Wisconsin

Bike Wisconsin is Wisconsin's Bicycle Touring Company! We run four fully supported bicycle tours in Wisconsin:

- GRABAAWR, the "GReat Annual Bicycling Adventure Along the Wisconsin River" is an annual 7-day, 500 mile ride from Eagle River to Prairie du Chien that follows the length of the Wisconsin River.

- The Bike Northwoods Tour is an annual 6-day ride in and around Wisconsin's rustic Northwoods. Enjoy cycling between 150 to 300 miles on serene, lightly traveled roads surrounded by nature's beauty. ·

-SAGBRAW, the "Spectacular Annual Great Bike Ride Around Wisconsin" is an annual 6-day cycling tradition. Enjoy riding between 150 to 300 miles in and around central and southern Wisconsin.

- Will to Ben is Bike Wisconsin's newest week long tour, travelling through the beautiful and challenging Driftless Region from the Will B. Rolling statue in Port Byron, IL to the Ben Bikin' statue in Sparta, WI.

Bike Wisconsin is also owned by the same company as Bicycle Illinois, Illinois' Bicycle Touring Company. Bicycle Illinois runs several bicycle events in Illinois as well as transportation services for the RAGBRAI bicycle ride across Iowa.

Bike Fitchburg

Bike Fitchburg's mission is to help make all forms of bicycling easier, safer,and fun. Our mission is to keep connectivity alive between neighborhoods and other areas. As the local bicycle education group for Fitchburg, Wisconsin, Bike Fitchburg works with the mayor, council, and city staff to make biking of all kinds and walking easier, safer, and more fun. It also educates people who bike and the general public on bicycle matters and serves as an information clearinghouse. There are several events that Bike Fitchburg hosts and/or supports throughout the Fitchburg, Madison and southern WI area.

Bike Fitchburg is a 501(c)(3) nonprofit, all-volunteer organization governed by a board of directors.

Everyone who lives, works, or rides a bike in Fitchburg is invited to add their voices to ours by visiting our website, liking our Facebook page. and joining our Facebook group.

Bike Fitchburg is always seeking motivated leaders to serve on the Board, Advisory Board, and/or help in other ways. We are looking for cycling enthusiasts who have leadership/Board experience, knowledge of governance, bylaws, sporting and other events, and nonprofit operations. This type of experience is helpful, but not mandatory.

contact us at [email protected]

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Wisconsin Bike Fed

We are here to help make Wisconsin one of the best places in the world to ride a bike, encouraging residents and visitors from every background to make cycling central to their Wisconsin experience.

Our mission is to cultivate, motivate and unite citizens as well as business and political leaders to move bicycling forward in Wisconsin through education, legislation and involvement. From recreational riders to racers, commuters and everyone in between, we advocate daily for all who ride.

How we legislate

  • Passed law mandating 3-foot passing space.
  • Passed anti-dooring law.
  • Defined bicycle as a legal vehicle on the road.
  • Added $5 million in state funds for bicycling.
  • Restored $2 million to the state budget after it was cut.

How we educate

  • Offer beginner bicycle rides, safety information at hundreds of events and bike law classes for bicyclists and motorists.
  • Help thousands of children learn how to safely bike and walk to school.
  • Host the annual Bicycle Summit with expert speakers and sessions.

How we encourage

  • Bike to Work Week inspires thousands of Wisconsinites to commute by bicycle.

The Friends of Badger and Sugar River State Trails

The Friends of Badger and Sugar River State Trails is a non-profit 501(c)(3) organization that works in concert with the Wisconsin Department of Natural Resources to enhance usage and the physical aspects of the trail, as well as educating trail users on the ecology and history of the trails.

We engage in a wide variety of activities ranging from fundraising for the trails and organizing trail rides to construction of physical facilities such as trailhead shelters and informational kiosks along the trails. We also work with communities to protect, promote and maintain the health and safety of the trails and its users. The 40-mile Badger Trail runs from Madison to the Illinois border, where it connects to the Jane Addams Trail; the 23-mile Sugar River Trail runs from New Glarus to Brodhead, Wisconsin.

Our website url is https://friendsofbadgerstatetrail.org/

Our Facebook page is https://www.facebook.com/profile.php?id=100069893740222

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Roll & Stroll

Join us in our mission to change the future of pancreas cancer. Sign up by choosing your registration type, setting your fundraising goal, and helping us reach our $150,000 goal to fuel critical research at UW Health | Carbone Cancer Center.

Bike, walk, run, roll, and stroll with us to make a difference.

Live Music | Food | Raffle | Family Fun | Bucky Badger

Together, we can make strides toward a cure!

Bike MS: TOYOTA Best Dam Bike Tour

Bike MS is a weekend cycling experience fueled by camaraderie, determination and fun, traveling from Waukesha to Madison with an overnight stay in Whitewater. Multiple route options, including century loops, showcase Wisconsin's terrain with full support—meals, rest stops, mechanical help and lodging.

Participants receive a tour T-shirt, medal, completer bag and access to the Saturday celebration. Over 35 years, riders have raised more than $25 million to support research, programs and services for Wisconsin residents living with MS.

Madison Bikes

Madison Bikes envisions a city where anyone can ride a bicycle conveniently and comfortably to any place in the city and neighboring communities year round.

Madison has been awarded the status of “Platinum Bicycle Friendly Community” by the League of American Bicyclists. But we at Madison Bikes think there is still a lot of work to do. Intersections and busy roads that leave people on bikes feeling exposed can make trips to work, shopping, school, or social events difficult or intimidating for many people who would like to have an alternative to driving. A major focus for us will be to work on closing the gaps in Madison’s existing bicycle network, ensuring equitable access to high-quality bike infrastructure in all parts of the city. Learn more

UW-Madison Electric Assist Human Powered Vehicle Club

The Human Powered Vehicle Challenge (HPVC) team is an organization for students to design, build, and compete in the yearly AS ME competition. Each year a new vehicle is designed and manufactured entirely by team members. Involvment in the team provides design and fabrication experience, as well as opprotunities to meet industry professionals. The team meets weekly to discuss the vehicle construction. Learn more

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