BIKEORAMA 2026, MARCH 13-15 2026
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directions

Free admission at Bike-O-Rama

Located in the heart of Madison, Wisconsin at the Alliant Energy Center's New Holland Pavilion

Alliant Energy Center charges a $10 for parking. 
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Call 608-347-7911 with any questions


Bike-O-Rama Hours

Friday, March  13th from 10am- 8pm
Saturday, March 14th from 8am - 8pm
Sunday, March 15th from 10am - 5pm
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Bike-O-Rama Address

Alliant Energy Center in the New Holland Pavilion
1919 Alliant Energy Center Way
​Madison, Wisconsin 53713

Directions to the Alliant Energy Center

DIRECTIONS
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The Alliant Energy Center is located at the gateway to downtown Madison, WI, just off the Beltline (Hwy 12 & 18), on John Nolen Drive. With such a great location, the campus is just five minutes from interstate 90/94 via Hwy 12 & 18, minutes from the Wisconsin State Capitol, Madison’s State Street area and the University of Wisconsin-Madison campus, and only 15 minutes from the Dane County Regional Airport, which travels non-stop to and from many key destinations, or to and from from anywhere in the world through connecting hubs.
The Alliant Energy Center is a prime site, situated near three major metro areas – 250 miles from Minneapolis, MN, 145 miles from Chicago, IL and 75 miles from Milwaukee, WI.
From Chicago (South): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262 
From Green Bay (North): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262
From Milwaukee (East): I-94 West, I-90 South to exit 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262
From Minneapolis (West): I-90 South to exist 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262
From Des Moines (South): I-80 East to I-380 North, north on Hwy. 151 to Hwy. 12/18E, exit at Rimrock Rd. exit 262
EntrancesThe Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the Southeast; the Nolen Gate from John Nolen Drive on the East; the Olin Gate from Olin Avenue on the North; and the Rusk Gate from Rusk Avenue on the South.
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