Does standing amidst thousands of cool bicycles give you goosebumps?

Us, too. But Bike-O-Rama is more than just thousands of bicycles at their lowest prices of the year together in one room. If you've never been to the event, keep reading for some reasons why Bike-O-Rama 2026 is worth attending.

Top reasons to attend Bike-O-Rama 2026 

Bike-O-Rama has sales reps from all the major brands to help you select your next bicycle.

You can comparison shop, test ride, accessorize, and buy from all bicycle brands in one place!

Choose from the nation's largest selection of high-end bikes at their lowest prices of the year. Electric, road, hybrid, mountain, triathlon, cyclocross, gravel, FAT, folding, tandem and more.

Save money and time by buying all your bicycle essentials together, in one place, on sale. ​No charge for installation!

Find your perfect bicycle now so you can bike all season long. 

Receive a lifetime warranty on bicycles purchased at the event.

Numerous reps from the bicycle industry battling to show you their new products

Find out for yourself what electric bikes are all about on our new indoor ​e-bike test track. 

Connect with awesome bicycle organizations, rides and advocacy groups from around the state of Wisconsin. 

Bike-O-Rama has reps from all the major brands to help you select your next bicycle.